Benefits of Social Media Marketing for Small Businesses

Benefits of social media marketing for small businesses

The world has gone digital and asides from that, the traditional ways of doing business and putting your brand in the face of your target audience are gradually becoming old-fashioned. Social media is increasingly becoming the most essential tool for digital marketing as we cannot overemphasize its benefits.

The benefits of social media marketing for small businesses are more profitable than the traditional way of doing marketing.

With this new digital tool, small businesses can now reach a wider audience across different parts of the world. So, if you haven’t started leveraging it, you will miss out on a lot of perks that come with it.

Meanwhile, we’ll be delving into the unending benefits of social media marketing in this article.

What is Social Media Marketing?

Social media marketing is the use of social media platforms to market and promotes a business or organization’s products and services to its target audience.

Billions of individuals use social media networks for various purposes including connecting with people. So, advertising and promoting your brand/company on social media allows you to reach a larger number of prospects.

The benefits of social media for small businesses are not limited to small businesses alone. Other large-scale businesses can also enjoy them. Social media platforms like Facebook, Instagram, Twitter, Pinterest, etc have a lot of active users.

And every day, new people sign up on these platforms. Hence, this is a golden opportunity to take your business global. So, we’ll be looking at how the benefits of social media marketing for small businesses can impact such businesses. If you want to know more, just keep scrolling.

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What are the Benefits of Social Media Marketing For Small Businesses?

The benefits of social media marketing for small businesses include;

#1. Increased Brand Awareness

Given that many people use social media networks, there’s no doubt it is the best place to reach new prospects, increasing the number of people that know your business.

As a small business owner, if you’re looking to increase your brand visibility, then consider using social media platforms.

#2. Increased Traffic

Another amazing benefit of social media marketing is that it helps to generate more traffic to your website. When you market your business on social media, you also give other social media users the opportunity to visit your website.

So, the more quality and valuable content you share on your social media handle, the more traffic you generate on your website alongside the conversion you make from that content. Here are a few better ways to maximize your social media handle as a small business owner:

  • Ensure the contents you share are valuable.
  • Add your website to any post you share. This is to enable people to know more about your business.
  • Comment reasonably on other people’s posts. Your reasonable comments could attract people to check your profile (to know you more), which could take them to your website.

#3. Increased Sales

Since the primary aim for doing social media marketing is making more conversions, taking your business to social media will help increase your sales a great deal.

#4. Increased Audience Reach

With social media marketing, you can reach a wider audience from different parts of the world. This is how social media marketing for small businesses can benefit you as a small business owner.

Places that would ordinarily cost you much to get to, social media can help you get there at a lesser cost. Hence, you have an increased audience reach.

#5. Targeted Marketing

Social media does not just allow you to reach a wider audience, it also helps you to do it in a very strategic manner. Thus, you can customize your marketing ads according to the type of audience you’re targeting. Doing this will also give you access to your posts’ insights.

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#6. Hones Your Business Voice

Honing your business voice sets you apart from your competitors and helps you connect better with your audience. Hence, this is where social media marketing comes in. It helps you to hone your business voice and establish great connections.

#7. Join The Trend

The key to succeeding in every business is to keep staying relevant in your industry and being up to date with the latest trends. Meanwhile, as a small business owner, you might find it difficult to stay relevant and up-to-date with your industry trends.

But not to worry, social media marketing can help you fix this.

#8. Customer Service

Social media gives your customers the privilege to write you feedback and reviews. This helps to promote your brand to the public including your targeted audience. Also, it assists you in building customer trust and loyalty.

#9. Comprehensive Analytics

The traditional methods of marketing do not allow you to see detailed results of your marketing ads. However, social media marketing has made it easier for small businesses to track their ads insights by checking how many visits you have on your ad or content, how many clicks you received, etc.

With this analytics, it will be easy for you to detect what works for you and what does not.

#10. Connects you to Influencers

Ordinarily, connecting with influencers might not be an easy thing for you. But, through social media marketing, influencers whom you connect with can help take the gospel of your business to the ends of the earth.

These people are called influencers because they have great followership and are trusted by their followers. So, it is this trust that gets them to buy your product.

That way, it’s a win-win.

#11. Improves Customer Loyalty

As a small business owner, you can improve your customer loyalty using social media platforms. This is also how social media marketing impacts small businesses.

You can now connect personally and directly with your customers. You can do this by creating automated messages or command prompts from which customers choose.

It is also a medium for your customers to know about a product that’s currently on sale. The advantages of social media marketing for small businesses are too many to mention.

Frequently Asked Questions

What must a small business do to be successful on social media?

Consistency is the key to succeeding on social media. As a small business owner, ensure you’re consistent with your social media strategy. Continually check your analytics to see how well your posts are performing. This way, you will know what works for you and what does not.

Lately, studies carried out by Statista showed Facebook had 2.74 billion active users. Meanwhile, there are other popular social media platforms – WhatsApp, YouTube, TikTok, Instagram, Facebook Messenger, Telegram, Sina Weibo, Weixin/WeChat, Douyin, QQ, etc.

Where should my social media traffic be directed to?

Asides from the memes you post, it is paramount that you own a website or blog. Then the traffic you drive from your social media handle will now be directed to your website. Therefore, for you to succeed in social media marketing, own a website. You can then convert the traffic you generated into customers and leads.

To reach my target audience, when is the best time to post on social media?

From the research carried out by Sprout Social, it’s best to share your content on workweek (Tuesday through Friday) within the hours of 8 am to 2 pm. Relevant engagements usually occur during this period because it is working hours. However, anything less than the time above will cause poor engagements. Meanwhile, you can also do your research to figure out the best time for your audience online.

As a business owner, how frequently should I post on my social media handle?

How frequently you post on your social media handles depends on the social media platform in question. Some will require you to post frequently while some will require you to post less.


Social media stays. And the earlier you use it for your business, the better for you. Small businesses can now showcase their products and services on social media through targeted marketing.

This allows them to reach many people in a little time. And your business will yield higher conversion rates unlike when you do traditional marketing.

In essence, the benefits of social media marketing for small businesses are just too many. Do all you can within your capacity to give your business an online presence whilst establishing great connections with both your customers and followers.


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