Advertising has become an increasingly important part of our lives. Advertising has become a common sight, whether it’s through television, radio, or print media. This article will look at some of the most famous and popular advertisement examples throughout history.
One of the earliest examples of advertising is from ancient China. This advertising uses billboards and posters to promote products and services.
The top examples of advertisements are those that can capture their audience’s attention and hold it.
These advertisements are often clever, funny, or shocking and usually use an eye-catching graphic or slogan.
They also tend to be very memorable, so people will continue to think about them long after they’ve seen them.
This article provides information about the best advertisement examples. You will also learn about print advertising and how it works.
What is an advertisement?
An advertisement is defined as “a notice or statement in a public medium promoting a product, service, or event” by Oxford Languages. But there are other definitions of advertising as well.
In 1975, Jeremy Bullmore of the Advertising Association of the UK proposed the definition of advertising as “any paid-for communication designed to inform and influence.” He later added non-paid adverts to this.
Due to the wide range of media that advertisements might appear in, it is challenging to define them in great depth. Hence these definitions are intentionally broad.
A creative online advertising campaign on Facebook or Instagram differs significantly from an advertisement on a park bench.
Setting advertising objectives is crucial in marketing, regardless of how you manage your advertising efforts.
Below, we’ll examine the value of advertising, different sorts of advertising, and several excellent advertisements that you may use as models for your ad concepts.
What are the Goals of the Advertisement?
Establishing the necessity for advertisements is the first stage in any marketing plan. Are you starting a new business or informing folks about a fantastic new product? Do you need to apologize, or do you have an important message to convey?
There are many reasons a business wants a successful marketing advertisement campaign.
1. Consciousness
An informational advertising campaign helps boost exposure and raise awareness within the target market. Examples include:
- Letting clients know about a new product or a change in business procedures.
- Particular features or services.
- Simply letting them know you exist.
2. Conversions
Most individuals believe that advertising only serves to persuade consumers to make purchases. While it isn’t the primary goal, it is unquestionably a vital component of every advertising strategy.
3. Consideration
Through advertising, you can effectively communicate the vision of your business to clients. A solid marketing plan will also help with word-of-mouth advertising and keep you from being quickly forgotten.
What purpose does advertising serve?
Inspiring an audience to feel a certain way about your business may be accomplished through imaginative product advertisements. A successful advertising campaign has advantages for both the consumer and the company.
The main advantages for the consumer are:
When you effectively target your advertisements, it can help your customers make wise judgments.
Customers may view what is offered, what features they have, and what the typical cost of a good or service might be thanks to advertising.
A successful advertising campaign for a marketer can:
- Increase brand recognition.
- Boost the brand’s reputation.
- Make their goods distinctive.
- Boost public goodwill.
Let’s look at Advertisement examples;
Read Also: What Is False Advertising? All You Need To Know
Advertisement Examples
1. Pathos
Pathos is the Greek word for “pain,” “experience,” or “feeling.” It uses persuasive terminology to discuss feelings and emotions in rhetorical contexts.
Using this tactic, marketers and advertisers can appeal to the audience’s sentiments, anxieties, and beliefs.
One bag of chips, for instance, can bring the entire family together. It makes you feel something.
Pathos Advertisement Examples
Thank You, Mom – P&G Pathos Rhetoric
For the Thank You Mom advertising campaign for the Olympics, P&G collaborated with Wieden+Kennedy. It started in 2010.
The commercial series honors mothers everywhere.
It uses feelings of love and joy to illustrate how a parent-child relationship works.
2. Logos
An appeal to reasoning is what the Greek word logos signifies. You can convince your audience if you can give a factual argument with clear logic and reason.
Example: This toothpaste is recommended by 99% of doctors.
To present a convincing argument in your Advertisement, you can use data, performance metrics, prior evidence, and the usefulness of your product.
Logos Advertisement Examples
Rhetoric: Flex Tape – Flex Seal Logos
The CEO of Flex Seal, Phil Swift, who serves as the presenter, provides all the information the audience needs to make an informed decision.
The ad’s extravagant visual representation of how valuable flex tape can be in specific circumstances, such as being able to mend anything even underwater, is what makes it stand out.
Joe Sugarman’s BluBlocker Sunglasses Rhetoric: Logos
In 1986, BluBlocker Sunglasses was founded by Joe Sugarman. His direct marketing strategies helped him win the coveted Maxwell Sackheim prize. He is also a well-known copywriter in the advertising industry.
His interview and client comments show the benefits of using BluBlocker sunglasses in this infomercial.
What is Ethos
Aristotle used the term “ethos” to define a person’s character or personality in ancient Greece.
Greek word ethos translates to “character.” It refers to legitimacy and authority in persuasion.
It draws attention to how trustworthy and credible your argument is, which can assist you in convincing your audience to purchase your good or service.
Example: I can guarantee that this energy drink will increase your fitness and stamina because I am a three-time Olympic gold medallist.
Speaking with emphasis on the speaker’s Olympic gold medal highlights the speaker’s authority.
As a result, numerous companies collaborate with physicians, athletes, and actresses to feature in commercials endorsing their products.
Ethos Advertisement Examples
Rhetoric: Ethos Believe in a Better Way from Laughing Man Coffee
Hugh Jackman was a founding partner of Laughing Man Coffee. His main goal was to help coffee farmers’ local community by improving their lives.
The Advertisement displays Colombian farms, where most of Laughing Man Coffee is grown, and shows the brand’s legitimacy. The money made is reinvested to help the farmers.
About Print Advertisement
The first print ad ran in England in 1472, according to Infolinks. Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers, and similarly portable methods of carrying a brand’s message to its ideal end-user.
In this ad method, the advertiser pays the publisher to place their ad in the publication.
What are the various formats for print advertising?
The various formats for print advertising include:
Newspapers
Newspapers provide a wide range of local, regional, and global news. Advertisers frequently use newspapers to contact their consumers and are published daily or weekly. They target various audiences.
Magazines
Compared to newspapers, magazines are typically more relaxed and give readers a wide range of subject choices. They cover various subjects, including current events, fashion, health, sports, and culture.
Advertisers can be far more inventive with their marketing in magazines. Companies that sell perfume, for instance, will include samples along with a striking and distinctive creative design.
Billboards and Posters
Although it may be challenging to directly address your target audience when advertising on billboards and posters, you will connect with many potential clients constantly moving about.
Posters can be utilized anywhere, including gyms, train stations, airports, malls, and more, although billboards are typically found on streets or highways.
Direct Mail
Postcards, brochures, flyers, and letters are direct mail. Advertisers frequently use this approach to reach more niche markets.
Printed Advertisement Examples
IKEA’s campaign for Valentine’s Day
IKEA’s provocative but inventive Valentine’s Day campaign in 2018 was a huge success. The ad, which seemed straightforward but was memorable, brought smiles to many people’s faces.
Laugh at This Campaign
Another creative IKEA advertisement asked prospective mothers to pee on a crib advertisement to turn it into a pregnancy test.
If the test is positive, the expectant mother will be eligible to get a crib at a 50% discount.
Opel SMS Error
Opel successfully included road safety in a campaign that had a significant impact. The automaker merely displayed an illegible SMS message to illustrate how distracting texting and driving can be to alert viewers of the potentially dangerous effects of doing both.
Read Also: BILLBOARD ADVERTISING: All You Need to Know
Advertisement Examples Product
Let’s look at some of the best advertisements examples products in history now that we understand what they are and how important they are.
You can use these ad examples to inspire your campaigns and gain insight into what makes a great, enduring, classic commercial.
1. Dracula Billboard, BBC
Near the end of 2019, the BBC promoted their new drama, Dracula, with outdoor advertisements that could be seen all around the UK.
This billboard had a white background with many steaks pounded during the day: fitting for a vampire-themed television program, right?
But at night the intelligent design and precise placement of the steaks cast a shadow across the white background, casting a shadow on the famous count. It’s one of the most inventive examples of advertising we’ve ever seen.
2. Just Do it, says Nike
Before Nike’s “Just Do It” ad in the late 1980s, the sportswear retailer specialized mainly specializes in marathon runners and professional athletes.
By capitalizing on the current fitness obsession in the US and rebranding as a mass-market clothes retailer, this massive campaign shifted public perception of the business.
The campaign’s authors claim that the advertisement “speaks to our basic objective.” Over the years, it has appeared in various media, including a creative braille-finished poster.
3. Coca-Cola: Share a Coke advertisement
Most people are now familiar with Coca-Cola cans, bottles, and advertising that include various names as part of the “Share a Coke with…” promotion.
A customized Coca-Cola bottle with a nickname or business logo is now available. What began in Australia in 2011 with 150 of the nation’s most well-known names has become a worldwide phenomenon.
The personalizing of such a transient object was quite inventive and paved the way for later Coke ads with labels incorporating song lyrics, vacation spots, and more.
Along with the custom labels, Coke promoted its motivational campaign on billboards worldwide. You could even text in a name to be shown for the benefit of everyone.
4. “Whassup,” says Budweiser.
The best advertisements stick with us long after they have ended, and Budweiser has always been adept at tapping into the inspiration and imagination of its target market through inventive, humorous advertisements.
The first “Whassup” television ad debuted in 1999 and ran until 2002. For those old enough to recall the 1990s, it depicted a bunch of buddies who were “watching the game, havin’ a Bud” and provided a slogan that would endure for years.
Budweiser updated this effective ad in 2020 with a “quarantine edition” in which “checking in on friends” is “whassup.”
5. Year in Search on Google
Although it may not be the most well-known example on our list, this online material is a fantastic illustration of how a company may leverage its consumers’ ideas in original and inventive ways. Since 2016, Google has produced “Year in Search” content every year.
In this yearly Advertisement, Google reminds consumers how essential and indispensable the search engine is to their daily life. Each video has a strong message and recounts events from the previous 12 months.
6. Always: #LikeAGirl
With a revolutionary message that inspired people worldwide, the Always #LikeAGirl ad campaign inspired audiences when it appeared in the 2015 Super Bowl. It is a prime example of how a brilliant film can become a social media sensation that goes global.
The advertisement refutes the notion that taking part in sports “like a female” is unfavorable, and 44 new “girl strength” emojis are currently accessible on mobile and social platforms worldwide. The hashtag is still used on social media today.
The message was so motivating that 3x more girls now identify the word “like a girl” with positivity, and 94% of girls think that #LikeAGirl has helped girls to feel more confident. Amazing!
In conclusion
Using practical advertising examples is a great way to boost your business. You can create ads that capture your audience’s attention and generate interest in your product or service using solid visuals, compelling copy, and persuasive language.
Remember to keep your target audience in mind when creating your ads and test different versions to see which ones are most effective. With a bit of creativity and effort, you can create ads that will attract attention and help you achieve your business goals.
FAQs
What are some good examples of advertisements for products?
Some of the best-advertised products include;
- COCA-COLA: Share a Coke Campaign.
- NikeโJust Do It Ads.
- Always โ #LikeaGirl.
- McDonald’s โ Night-Time Service Advertisement.
Which product makes for the best advertisement?
Small businesses might gain promotional items, such as extras, to promote their brands. Consumers will use various products daily, including travel mugs, pens, notebooks, and clothing items like jackets, caps, t-shirts, and pullovers.
What makes effective advertising?
Advertising should ideally grab potential customers’ attention and persuade them to use your product. Whatever the technique, your advertising should be concise and constantly reflect your company’s distinctive positioning statement.
